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Somato’s Folding Pilates Reformer Featured in goop’s 2025 Holiday Gift Guide

San Francisco, CA | 10/28/2025

Somato, the design-driven Pilates equipment company founded by industrial designer Hannah Fink, is thrilled to announce that its Folding Pilates Reformer has been featured in goop’s 2025 Holiday Gift Guide. Recognized for its innovative design and elegant functionality, the Somato Reformer redefines at-home fitness by combining studio-grade performance with beautiful, space-saving design.

The Somato Folding Reformer folds down to just six inches thick, sliding easily under most beds and sofas, while maintaining the strength and stability of professional studio equipment. Designed with thoughtful details like dial-turn resistance, a 3 position foot bar, and a hidden strap system, it reflects Somato’s mission to make Pilates both accessible and aesthetically refined.

“We designed the Somato Reformer to bring studio-quality Pilates into the home in a way that feels intentional and effortless,” said Somato founder and designer Hannah Fink. “Being featured in goop’s gift guide is an incredible honor and reinforces our belief that functional design can also be beautiful.”

The inclusion in goop’s 2025 Holiday Gift Guide highlights Somato’s growing influence in the wellness and design space. Since its debut, the brand has gained recognition for bridging performance and design, earning honors such as the CES Innovation Award and selection to TechCrunch’s Startup Battlefield 200.

The Somato Folding Reformer is available for order at goop.com.

About Somato

Founded by industrial designer Hannah Fink, Somato reimagines Pilates for modern living through design-forward equipment and expert-led digital classes. Inspired by the belief that quality movement should fit into everyday life, Somato’s products blend craftsmanship, accessibility, and elegance to transform how people move at home.

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Press Contact:
Maggie Walter
PR Manager, Somato
press@somato.fit
https://www.somato.fit/pages/media